I AM A SENIOR ART DIRECTOR AND CREATIVE CONSULTANT WORKING IN FASHION, LIFESTYLE, SPORTS, KIDS AND BEAUTY.
VISUAL IDENTITY | PHOTO & VIDEO | BRANDING | CONCEPTING | CREATIVE DIRECTION | ON SET ART DIRECTION |
A V I S U A L
STORYTELLER HELPING BRANDS AND TEAMS BRINGING VISION T O FORM
I WORK WITH BRANDS ACROSS THE FULL CREATIVE SPECTRUM, FROM FIRST SPARK TO FINAL EXECUTION.
I’m driven by vision and a sharp sense of what matters now. I bring people together, align perspectives, and shape teams around ideas that deserve momentum. Strategy and intuition go hand in hand. The details matter. The energy matters. Because good work isn’t just seen. It’s felt.
Predictable isn’t interesting. Safe doesn’t travel far.
I’m here to make work that means something.
Work that lasts.
Concept
Research, strategise, clarify
Create
Explore, experiment, test
Curate
Impact, present, activate
BRAND STRATEGY
VISUAL IDENTITY
ART DIRECTION
→ CONCEPT
Strategy & Trends: Latest industry trends and collaboration with strategists
Concept Development: Unique, client-focused ideas that align with brand identity.
Presentation: Creative concepts and strategies for brands, teams & companies.
→ CREATE
Creative Leadership: Managing & mentoring designers, photographers, stylists & other creatives.
Casting: Giving directions, collaborating with casting team & choosing the right talents.
Execution: Art Direction on sets for photo- & video productions.
→ CURATE
Post-Production Supervision: Overseeing graphic designers, retouchers, editors & color graders.
Quality Control: Ensuring deliverables meet quality standards & brand guidelines.
CGI & AI Collaboration: Partnering with the CGI and AI team to create a new workflow format for creatives.
→ REPEAT
Creative Direction: Creative process from ideation to delivery.
Process Management: Ensuring creative processes meet quality standards & deadlines.
Communication: Stakeholders, brand partners & senior leadership.
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CREATIVE DIRECTION
STRATEGY
MESSAGING
POSITIONING
AUDIENCE
CREATIVE CONCEPT
ART DIRECTION
ON SET DIRECTION
CASTING
STYLING DIRECTION
POST PRODUCTION SUPERVISION
5+ DAY PRODUCTION
ABROAD
step in
(◔◡◔)
OCCASION WEAR
This occasion wear campaign was built around three different wedding worlds, representing a broad spectrum of audiences—from classic and elegant to modern and playful. Each day featured five to nine models, with a strong focus on inclusivity, diversity, and authentic connection. The focus was on atmosphere and real interaction, allowing each world to feel distinct while staying cohesive as one campaign.
HERO POINTS
I’m Julia Kaskin, Senior Art Director, Creative Consultant and firm believer that the best work makes you feel something. On top of that I bring a couple of humblebrags along:
10+ years
Working in the industry
4 years
Experience leading teams
120+
Campaigns produced
€5M
Budget owned
(◕‿◕)
GET IN TOUCH
thanks.
Imprint
Julia Kaskin
Senior Art Director & Creative
10783 Berlin
Germany
Contact:
Email: julia.kaskin@gmail.com
Website: www.juliakaskin.com
VAT ID:
Not applicable – small business regulation according to §19 UStG (Germany)
Responsible for content according to § 55 Abs. 2 RStV:
Julia Kaskin
10783 Berlin
Germany
Disclaimer:
Despite careful content control, I assume no liability for the content of external links. The operators of linked pages are solely responsible for their content.
Privacy Policy
1. General Information
This privacy policy explains how personal data is collected and processed on this website in accordance with the General Data Protection Regulation (GDPR).
Responsible Party (Data Controller):
Julia Kaskin
Senior Art Director & Creative
10783 Berlin
Germany
Email: julia.kaskin@gmail.com
2. Hosting by Wix
This website is hosted by Wix.com Ltd., 40 Namal Tel Aviv St., Tel Aviv 6350671, Israel. Wix stores your data on secure servers behind a firewall and processes data on behalf of the website owner under GDPR-compliant terms.
Wix may collect data automatically when users visit the site, such as:
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IP address
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Device/browser type
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Referring pages
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Date and time of visit
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Location data (generalized)
Wix’s full privacy policy is available here:
https://www.wix.com/about/privacy
3. Data Collection on This Website
a) Contact via Email or Form
If you contact me via email or a contact form, your message and personal details (such as name, email address, or other content you provide) will be stored to respond to your inquiry. This data is not shared without your consent.
Legal basis: Art. 6(1)(b) GDPR (performance of a contract or pre-contractual measures)
4. Cookies and Analytics
Wix may use cookies to enable certain features (e.g., performance, session stability, or security). These cookies do not store personally identifiable information unless provided by the user.
You can control the use of cookies through your browser settings. If you decline cookies, some features of the website may not function properly.
You can read more about Wix’s cookie policy here:
https://support.wix.com/en/article/cookies-and-your-wix-site
5. Embedded Content from Third Parties
This website may include embedded content (e.g., fonts, Instagram feeds, Vimeo or YouTube videos). Such content behaves as if you had visited those platforms directly.
These third-party providers may collect data such as:
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IP address
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Browser and device info
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Interaction tracking (e.g. play/pause)
Please refer to the privacy policies of the respective platforms (e.g., Vimeo, YouTube, Instagram) for details.
6. Your Rights Under GDPR
As a user, you have the right to:
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Request access to your stored data
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Correct or delete your personal data
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Restrict or object to processing
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Data portability
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Lodge a complaint with a data protection authority
To exercise your rights, please contact me at: julia.kaskin@gmail.com
7. Data Retention
I retain personal data only as long as necessary for the purposes outlined in this policy or to comply with legal obligations.
8. Changes to This Policy
This privacy policy may be updated to reflect changes to the website or legal requirements. Please check back periodically.